Google Search & Local Services Ads (LSA) High-Intent Leads on Demand

Reach customers exactly when they’re ready to take action. With Google Search, Local Services Ads (LSA), and the Google Guarantee badge, your business appears at the very top of search results right where ready-to-buy customers are looking for your services.

What We Do
(Service Snapshot)

We help businesses turn Google into a reliable source of high-quality leads. Our team manages both Google Search Ads and Local Service Ads (LSA) including Google Screened and Google Guaranteed programs to make sure your business stands out to local customers actively searching for your services.

Google Search Ads (PPC)

We create and manage Google Search Ads that put local service businesses in front of customers at the exact moment they’re searching for your services. Our team also integrates Google Local Services Ads (LSA) to help you capture high-intent leads ready to book or call.

Local Services Ads (LSA)

Google LSA helps your business dominate local search results by appearing at the very top when nearby customers look for services like yours. These ads are pay-per-lead, meaning you only pay for verified inquiries not clicks.

Landing Pages & Conversion Rate Optimization (CRO)

We don’t just drive traffic we make sure it converts. Our team designs and optimizes landing pages that align perfectly with your ads and your Google Business Profile, guiding visitors toward taking action.

Every element from the headline and visuals to the call-to-action is crafted to boost conversions and lower cost per lead. We also integrate customer reviews and star ratings to build trust and credibility instantly, turning visitors into confident buyers.

With data-driven testing, continuous improvement, and real insights from your Google profile, we transform ad clicks into measurable, high-quality results.

Tracking, Reporting & Dashboards

We believe in complete transparency. Every campaign we run is tracked, measured, and reported with precision. You’ll have access to agency-branded dashboards that clearly display your business hours, performance trends, and verified Google Badge status all in one place.

Search vs. LSA vs. Both (When & Why)

Both Google Search Ads and Local Services Ads can generate strong leads but the best choice depends on your goals, budget, and target audience.

  • Google Search Ads (PPC) are ideal when you want flexibility, full control over keywords, and customized ad messaging. They’re perfect for reaching customers across multiple locations or promoting specific services.

  • Local Services Ads (LSA) work best for local businesses that rely on phone calls or appointment-based leads. Since you pay per verified lead, it’s a cost-effective option for consistent, qualified inquiries.

  • Running Both creates the strongest presence dominating the top of Google search results while capturing different types of buyer intent.

Our team helps you decide the right mix, ensuring every dollar spent delivers maximum return.

When to Use Google Search Ads

Use Google Search Ads when you want complete control over your targeting, messaging, and budget. They’re ideal for businesses that need flexibility whether you’re promoting multiple services, testing new offers, or reaching customers beyond your local area.

Search Ads are also the best choice when you want to scale fast, track detailed performance data, and optimize every part of your funnel for conversions. If your goal is to drive traffic, build awareness, and capture intent across regions, Search Ads deliver the reach and precision you need.

When to Use Local Services Ads (LSA)

Choose Local Services Ads (LSA) if you want quick, verified leads from customers ready to book now. These ads are ideal for service-based businesses like plumbers, electricians, movers, or cleaners that rely on local visibility and trust.


Because LSAs appear at the very top of Google, complete with your Google Guaranteed badge, you only pay for real leads, not clicks. If your business depends on local calls, appointments, or on-site visits, LSAs offer unmatched ROI and credibility.

When to Use Both Together

Running Search Ads and LSAs together gives you maximum coverage across Google. While LSAs capture ready-to-book leads, Search Ads help you build awareness, retarget visitors, and fill the funnel with users still in research mode.

This combo strategy ensures your business appears everywhere your customers look, boosting both short-term conversions and long-term brand growth.

Our Process (End-to-End)

From strategy to scaling, we handle every step with precision. Our process ensures your campaigns launch smoothly, perform efficiently, and keep improving through data-driven optimization.

Discovery & Account/Audit Review

We start by analyzing your current ad setup, audience behavior, and market position. Through an in-depth audit, we identify missed opportunities, wasted spend, and areas where quick wins can be achieved.

Measurement Setup (GA4, Conversions, Call Tracking)

Next, we set up proper tracking systems GA4, conversion events, and call tracking to ensure every lead, click, and call is accurately measured. This foundation lets us make decisions based on real performance, not guesswork.

Research & Strategy (Keywords, Negatives, Geo, Schedule)

We dig deep into keyword intent, audience behavior, and competitor data to craft a strategy that targets only high-value searches. From negative keywords to location targeting and ad scheduling, every detail is optimized for efficiency and ROI.

Account Architecture (Themes, Ad Groups, Extensions)

We structure your ad account for clarity and control organizing campaigns by theme, grouping ads by intent, and using extensions that boost visibility and engagement. This setup ensures better performance and easier optimization down the road.

Creative & Landing Pages (Copy, Offers, Wireframes)

We develop compelling ad copy, strong offers, and high-converting landing page wireframes designed to capture intent and drive action. Every element from headlines to CTAs is built to align with user motivation and maximize conversions.

LSA Build & Verification (Categories, Docs, Reviews)

For Local Services Ads, we handle everything from profile setup and category selection to document submission and review collection. Our team ensures your LSA account meets Google’s verification standards and is fully optimized for lead volume and trust.

Launch & QA (Policies, Billing, Pre-Flight Checks)

Before going live, we run full quality checks verifying ad policies, billing details, and tracking accuracy. Our pre-launch review ensures everything runs smoothly from day one, minimizing downtime and wasted budget.

Optimization Sprints (Query Mining, Bids, Tests)

After launch, we continuously refine performance through optimization sprints analyzing search terms, adjusting bids, testing creatives, and fine-tuning targeting. This agile approach keeps your campaigns efficient and steadily improving.

Scale & Defend (Budgets, New Geos, Brand Safety)

Once performance stabilizes, we scale strategically expanding budgets, testing new locations, and protecting your brand from low-quality traffic or competitors. The goal is sustained growth with full control over spend and lead quality.

Reporting & Decisions (CPL, CVR, LTV, Speed-to-Lead)

We deliver clear, actionable reports focused on key metrics cost per lead, conversion rate, lifetime value, and response time. These insights guide smart decisions, helping you scale what works and fix what doesn’t, fast.

LSA Expertise (What Really Moves the Needle)

Our LSA management goes beyond basic setup. We focus on the key factors that truly impact results review volume, response rate, profile completeness, and category targeting. By fine-tuning these elements, we help you secure top placement and consistent, high-quality leads.

Verification & Eligibility Requirements

We guide you through Google’s verification process, ensuring your business meets all eligibility standards. From license and insurance checks to background verification, we handle the details so your profile gets approved without delays.

Ranking Factors We Influence

We optimize the factors that determine your LSA ranking like review quality, response speed, proximity, and ad relevance. Through continuous monitoring and improvement, we help your business stay visible and competitive in top search results.

Lead Quality Controls & Disputes

We monitor every lead that comes through your LSA account, flagging irrelevant or spam inquiries and managing dispute submissions when necessary. Our proactive approach keeps your budget focused on genuine, high-intent leads that convert.

Review Growth System & Response Playbook

We implement a structured system to consistently earn and manage reviews helping you build trust and improve rankings. Our response playbook ensures every customer interaction strengthens your reputation and boosts lead conversion.

Landing Page &
CRO Playbook

Our landing page and CRO approach focuses on turning ad clicks into real customers. We design data-driven pages with clear messaging, strong offers, and optimized layouts then test continuously to improve conversion rates and reduce wasted spend.

Above-the-Fold Essentials

We design the top section of your landing page to grab attention fast clear headline, strong CTA, trust signals, and mobile-first layout. Every pixel is crafted to make visitors stay, scroll, and take action.

Proof, Offers & Risk Reversal

We build trust with authentic proof real reviews, case studies, and credentials paired with irresistible offers and clear risk reversals. This mix lowers hesitation and motivates visitors to convert confidently.

UX, Speed & Accessibility Standards

Our landing pages follow strict UX, speed, and accessibility standards. Fast load times, intuitive navigation, and ADA-compliant design ensure every visitor has a smooth experience no friction, no drop-offs.

Compliance & Risk Management

We prioritize compliance at every level following Google Ads policies, privacy regulations, and industry-specific guidelines. Our proactive risk management prevents disapprovals, protects your ad accounts, and keeps campaigns running smoothly.

Google Ads Policy Compliance
(Industry-Specific)

We stay updated on Google’s advertising policies and tailor each campaign to meet industry-specific rules. Whether you’re in legal, healthcare, or home services, we ensure full compliance to avoid suspensions or ad disapprovals.

Data & Privacy (Consent Mode, PII, Call Recording)

We implement strict data privacy standards using Consent Mode, anonymized tracking, and compliant call recording. Your campaigns stay fully aligned with global privacy laws while still capturing the insights needed to optimize performance.

LSA Availability by Country/Category

We verify LSA availability for your location and industry before launch. Since not all regions or service categories are supported, we confirm eligibility early and adjust strategy to ensure your ad spend goes where it delivers real results.

Industries We Serve

We work with a wide range of service-based industries that depend on high-quality leads. From local home services and legal firms to healthcare providers and financial professionals, our strategies are built to match your market’s intent and deliver measurable growth.

Home Services

We help home service businesses like plumbers, electricians, HVAC experts, and cleaners generate consistent local leads. Our campaigns focus on urgent intent searches, ensuring your business appears when customers need help the most.

Legal

We create high-performing ad campaigns for law firms, targeting clients searching for immediate legal help. With precise keyword strategy and compliant messaging, we help attorneys attract qualified leads while maintaining credibility and trust.

Medical & Dental

We design compliant, patient-focused ad campaigns for clinics, dentists, and healthcare providers. Our approach emphasizes trust, expertise, and accessibility helping you attract patients who are actively looking for care in your area.

Real Estate

We craft lead-generation strategies for real estate professionals that capture high-intent buyers, sellers, and renters. Through precise targeting and compelling ad creatives, we help agents and agencies convert online interest into real-world clients.

Automotive

We run data-driven campaigns for automotive businesses dealerships, repair shops, and service centers focused on driving calls, appointments, and showroom visits. Our strategies connect you with customers actively searching for vehicles or auto services nearby.

Education

We help educational institutions and training centers attract motivated students through targeted ad campaigns. By highlighting programs, outcomes, and credibility, we convert inquiries into enrollments with measurable ROI.

Finance

We create compliant, trust-focused ad campaigns for financial advisors, lenders, and insurance providers. Our strategies emphasize credibility, transparency, and targeted messaging to generate qualified leads that convert into long-term clients.

B2B Services

We help B2B companies generate high-value leads through precise targeting, compelling messaging, and conversion-focused landing pages. Our campaigns are designed to reach decision-makers and drive meaningful business inquiries that lead to real partnerships.

Franchises &
Multi-Location

We specialize in managing campaigns for franchises and multi-location businesses, ensuring consistent branding while tailoring strategies for each market. Our scalable systems help you attract local leads across multiple regions with centralized reporting and control.

What You’ll
Need to Start (Checklist)

Before launching your campaigns, having the right information and assets helps us move quickly and efficiently. Key items include:

Business Information – Legal name, address, phone number, and service areas.

Licenses & Certifications – Any required industry-specific documents for verification.

Google Account Access – Access to Google Ads and Local Services Ads accounts (or assistance setting them up).

Brand Assets – Logo, images, and any branding guidelines.

Service Details & Offers – Clear description of your services, pricing, and promotions.

Tracking & Analytics Setup – Website access or developer support for conversion tracking

Having these ready ensures a smooth setup and faster lead generation from day one.

Business & Access Requirements

To get started, we need essential business details and account access:

Business Information – Name, address, phone number, and service areas.

Licenses & Certifications – Required for LSA verification and compliance.

Google Account Access – Access to Google Ads and LSA accounts, or help setting them up.

Website Access – Admin access for tracking, conversion setup, and landing page updates.

Providing these upfront allows us to set up campaigns efficiently and start generating leads quickly.

Tracking & Tools Access

We need access to analytics, call tracking, CRM, and conversion tools to measure leads and performance accurately.

Creative Assets & Brand Guidelines

We need your logo, images, and brand guidelines to create ads and landing pages that match your business identity.

FAQs (Authoritative, PAA-Style)

Search Ads vs. Local Services Ads (LSA)
Search Ads (PPC): You pay per click. Ideal for flexibility, custom messaging, and reaching broader audiences. Works for multiple locations, services, or promotional campaigns.
Local Services Ads (LSA): You pay per verified lead. Designed for local, service-based businesses. Shows at the top of Google with a Google Guaranteed badge, driving calls and appointment requests from high-intent customers.
Running both together can maximize visibility, combining broad reach with highly targeted local leads.

Campaign launch speed depends on account readiness and verification. Most Search Ads can go live within a few days, while LSAs may take 1–2 weeks due to verification requirements. Having business info, licenses, and tracking set up in advance speeds up the process.

Cost per lead (CPL) varies by industry, location, competition, and ad type. Home services often see lower CPLs, while legal, medical, or specialized B2B services may be higher due to competitive demand. We focus on optimizing campaigns to get the highest-quality leads at the best possible cost.

We use call tracking systems that assign unique numbers to your campaigns, recording calls for accurate lead measurement. Filters and monitoring help block spam or irrelevant calls, ensuring your ad budget goes toward genuine, high-intent inquiries.

LSA verification ensures your business meets Google’s eligibility requirements. This typically includes verifying licenses, insurance, background checks, and business details. Availability and exact steps vary by country and industry, and we guide you through the process to secure approval efficiently.

Yes. We monitor all LSA leads and assist in disputing irrelevant or low-quality inquiries. Our team helps submit claims to Google, ensuring your budget is protected and you’re only paying for genuine, high-intent leads.

We help you build review volume quickly and authentically through a structured system. By encouraging satisfied customers to leave feedback and responding strategically, we improve your credibility, LSA ranking, and lead conversion over time.

Not always, but dedicated landing pages optimized for ads and conversions perform best. We can enhance existing pages or create new ones designed to capture leads, align with your campaigns, and maximize ROI.

We track and report key metrics including cost per lead (CPL), conversion rate (CVR), call volume, lead quality, and response time. These insights help measure campaign success and guide ongoing optimization for maximum ROI.

Yes. We handle campaigns for franchises and businesses with multiple locations, ensuring consistent branding while tailoring ads and targeting for each market. Centralized reporting and management make scaling efficient and effective.